Location: 900 Queen Street East
Date photo taken: 28 April 2019
This awesome vintage Canada Dry sign hangs out front of Eddie's Convenience on Queen Street East just west of Logan. Whenever I see vintage signs like this, I wonder about their story - when they were first hung and how it is that they have survived. So I turned to the city directories to see if I could discover anything. It turns out that Eddie's Confectionery, the business name that appears in faded letters at the top of the sign, first appears in the city directory at this location in 1954, operated by Sylvia Rosenbloom. The "Eddie" is explained if you look further back. In earlier years, the listing for this address simply read "Rosenbloom, Edward, confy".
With stores on retail strips coming and going and changing from one type to another, it was interesting to me to discover that since this address first appeared in the city directory in the late 1900s, it has been occupied by a number of different people - Norman Shier, Geo Sernissi, Nathan Besserman, and perhaps others - but it was always a confectionery.
