Raccoons

 

Location: Quinn's Steak House & Irish Bar, 96 Richmond Street West

Date photo taken: 27 March 2021

While it might not be immediately obvious, this post carries on the St. Patrick's week tradition of highlighting Guinness advertising around the city. I chose to crop out the actual glass of Guinness to keep the focus on Emily May Rose's raccoons. I feel like she's nailed them. I mean, it's probably just a matter of time before they start using paint to mark their territories. I'm sure they've already figured out how to operate a spray can.

Brew Buddies

Location: 297 Victoria Street, between Gould and Dundas

Date photo taken: 15 September 2015

These figures can be found palling around over the doors of the limestone-clad heritage facade at 297 Victoria Street, which today is part of the Ryerson downtown campus. The facade was recently incorporated into the newly constructed Heaslip House which houses the G. Raymond Chang School of Continuing Studies but for those who look closely, and who can identify the flora depicted, there are clues to the origins of the building. O'Keefe House as it was once known was constructed in the late 1930s to serve as the head office of Canadian Breweries Ltd., which bought up or merged with many smaller breweries after the end of prohibition, including, in 1934, the O'Keefe Brewery, located on Victoria Street. This relief includes both grain and hops, key ingredients of beer.

After Work is Guinness Time

Location: Leader Lane, between Wellington and King

Date photo taken: 28 February 2019

Located on quiet, narrow Leader Lane, this massive Guinness ad can catch you by surprise. Stumbling across it almost feels like finding an Easter egg. If you love it enough to want to carry it around with you, I noticed that someone is selling tote bags and other items featuring a snap of the wall.

Beer in Toronto - Muddy York Brewing Co.

Location: 22 Cranfield Rd.

Date photo taken: 21 March 2017

Toronto is home to over 60 craft breweries which means that it's a good place to be if you're a beer fan. Distribution across the city is markedly uneven however and if you live in East York, your options are limited. Luckily, one of the choices is Muddy York Brewing Co. It's a small batch brewery located in an industrial park between O'Connor Drive and the Don Valley. One thing that sets them apart is that while they offer a range of different types of beers, their mainstays are more traditional styles often overlooked by other brewers. Personal favourites of mine in this category include Muddy York Porter and Major Small Best Bitter. Opened in 2013, they've slowly been expanding their operations and now their location includes a retail bottle shop. Perfect for stocking up for the long weekend!

Time for a Pint

Location: Murphy's Law, Queen St. E. and Kingston Rd.

Date photo taken: 23 July 2016

Starting in the 1930s the Guinness beer company ran a series of ads based on zoo animals and their hapless keeper who couldn't seem to hold on to his beer. Images included an ostrich swallowing a Guinness, glass and all, and a sea lion balancing a pint on his nose. Most enduring of the animals however was the toucan. It went on to be featured in television ads in the 1970s and 80s and according to one business magazine, it became almost as synonymous with the brand as the harp on the label.  So even though this clock face doesn't specify the brewery, it won't be a surprise to many to see Guinness on tap at this bar. This campaign along with many others for Guinness was envisioned and executed by artist and illustrator John Gilroy.

A Guinness a day

Location: the side of McVeigh's at Church and Adelaide
Date photo taken: 3 February 2013

This mural is a recreation of one of Guinness' earliest beer ads. It features seven glasses of Guinness, one for each day of the week. The tagline which ran at the bottom of the ad was "Guinness is good for you". Print ads of the time advertised Guinness as a promoter of health, noting that "Guinness builds strong muscles. It feeds exhausted nerves. It enriches the blood. Doctors affirm that Guinness is a valuable restorative after Influenza and other weakening illnesses. Guinness is a valuable natural aid in cases of insomnia."

This mural was one of two that used to grace the Church Street wall of McVeigh's Irish Pub, a family-run Toronto institution for over 50 years. The bottom two floors of the building were refreshed with black paint last year and the murals were painted over. Large cut-outs of pints of Guinness still remind you that good health can be had, or at least toasted to, inside.

Collective Arts Brewing

  

Date photo taken: 22 February 2014
Location: Back patio of The Only Cafe during their Winter Beer Fest

One of the things I enjoy most about Toronto is our vibrant craft brewing scene. At last count - and it seems to change almost weekly - there were over 30 craft breweries and brewpubs either operational or in the works in the GTA. That's a lot of people making a lot of awesome beer!

I don't like to play favourites so it was hard to single one out to profile first but I've decided on Collective Arts Brewing. They have combined a love of beer with a love of the arts and their labels feature beautiful and innovative work from emerging artists around the world, although with a strong Toronto showing. Their second series of labels was released earlier this year and features 78 different works. Artists featured receive $200, support from the brewery for events and launches, and tons of visibility. Collective Arts even has its own app that lets you scan the label and access additional online content and information about the artists.

If art on the labels doesn't intrigue you, you'll still want to consider Collective Arts. Their Rhyme and Reason is a pale ale with a delicious hop-forward character and their Saint of Cirucumstance Citrus Infused Blonde Ale is the perfect summer patio beer. Both are available at the LCBO and on tap at bars around the city.