Location: the side of McVeigh's at Church and Adelaide
Date photo taken: 3 February 2013
This mural is a recreation of one of Guinness' earliest beer ads. It features seven glasses of Guinness, one for each day of the week. The tagline which ran at the bottom of the ad was "Guinness is good for you". Print ads of the time advertised Guinness as a promoter of health, noting that "Guinness builds strong muscles. It feeds exhausted nerves. It enriches the blood. Doctors affirm that Guinness is a valuable restorative after Influenza and other weakening illnesses. Guinness is a valuable natural aid in cases of insomnia."
This mural was one of two that used to grace the Church Street wall of McVeigh's Irish Pub, a family-run Toronto institution for over 50 years. The bottom two floors of the building were refreshed with black paint last year and the murals were painted over. Large cut-outs of pints of Guinness still remind you that good health can be had, or at least toasted to, inside.
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