Clairlea

 

Location: Kingswell Crescent and Pharmacy Avenue

Date photo taken: 27 February 2017

In June 1950 the Toronto Star was full of ads for bungalows and two-storey homes in Clairlea, "the east end's newest subdivision". Located on the western edge of Scarborough and bordered by Victoria Park, Warden, Eglinton and St. Clair, the neighbourhood featured a park and a school and modern shopping district were under construction. The ads for the 6-room bungalows ran as follows: 

These solid brick bungalows have everything. Large, bright living with full dining room adjoining. Modern, gleaming tile kitchen with lots of cupboards. 3 good size bedrooms with clothes closets in each. 4-piece tile bathroom. Steel beam construction. Divided basement with recreation room facilities. All on wide lots with private drive. 

All for just $9,950.

Dovercourt Village

 

Location: Shanly Street at Salem Avenue

Date photo taken: 3 October 2013

Dovercourt Village is a small neighbourhood in the city, focused along Dovercourt Road and Hallam Street. It's part of the larger Dovercourt Park, which stretches north from Bloor to the railway tracks, between Ossington and Dufferin. Initially a suburb of the city, Dovercourt was annexed on January 2, 1888 although at this time, still relatively little had been built here. The train tracks, which were part of the Ontario & Quebec Railway line connecting Toronto and Perth, had been completed in 1884 but the city atlas from the same year shows precious little other development. By 1890 there were a few more buildings scattered about but not much had changed with the notable exception of the street names. Durham had become Shanly. Brighton Place, Hallam. Dover Court would lose its space and Lancaster would become Ossington. The turn of the century was a boom period for the city however and it didn't take long for development to come to Dovercourt. By 1910, the atlas shows almost every lot developed.

The 1985 on the sign likely refers to the establishment of the Dovercourt Village BIA.

Wexford Heights

Location: Lawrence and Crockford

Date photo taken: 27 February 2017

Wexford Heights stretches along Lawrence Avenue between Victoria Park and Birchmount and is part of the larger Wexford / Maryvale neighbourhood in Scarborough. The local BIA was formed in 2004 and the jewel in their crown is the Taste of Lawrence Festival. Celebrated each year in July, it is Scarborough's largest street festival and as the name implies, food plays a central role in the festivities.

I admit when I took this picture, it was as much about the butterflies attached to the post as it was about the Wexford Heights sign. These critters were made by AC Waterjet Inc., a business located just down the road. They also have some much larger creatures on display next to their showroom but that's for another post.

Bracondale Hill

Location: Hillcrest Drive and Bracondale Hill Road

Date photo taken: 8 October 2015

Bracondale Hill is a residential neighbourhood located north of Davenport, between Bathurst and Oakwood. It takes its name from the stately home built by Robert John Turner about 1847, located at Davenport and Christie. When Turner's son inherited the estate, he helped establish Bracondale Village, selling hundreds of building lots around the home and building the village's first post office. In 1909 Bracondale was annexed by the City of Toronto. The date on the sign refers to the subsequent development of another subdivision by the Turner heirs on lands to the north and west of their family home. The character of the neighbourhood was set by the inclusion of a minimum construction cost per house. This varied between $4,000 and $7,500 depending on the location, quite significant sums for the period. The house that started it all was expropriated by the City in 1930 and demolished in 1937 to make way for Hillcrest Park.

Bloordale Village

Location: Brock Ave. and Bloor St. W.
Date photo taken: 9 June 2014

Bloordale Village is a bit different than most of the neighbourhoods featured so far on NeaTO. It refers to the stretch of Bloor Street between Lansdowne and Dufferin. To the north is Wallace Emerson and to the south is Brockton Village. In between sits Bloor and, like the areas around it, it's in the midst of a transformation. The House of Lancaster Gentleman's Club, Salvation Army and variety stores now sit side by side with art galleries, vinyl stores, and microbreweries. To follow what's new in the area, check out the Bloordale Village BIA's Facebook page.

Republic of Rathnelly

Location: Rathnelly Avenue and Poplar Plains Crescent

Date photo taken: 25 September 2013

Back in 1967 Canada celebrated its centennial. The various levels of government, private corporations and organizations of all descriptions marked the occasion with special projects. Citizens too were encouraged to celebrate this milestone and projects big and small were publicized in the newspaper. One neighbourhood in Toronto decided to celebrate by seceding from Canada. On June 10, 1967 residents of Rathnelly took to the streets, erected barricades, declared themselves an independent republic within the borders of Canada and had themselves a grand party. While it was all in fun, resident Alan Thomas explained at the time that they had "planned it as a reminder that there was a slender thread of rebellion in Canada's history". The shenanigans went beyond a single day in 1967 however. In 1969, looking for funding for the erection of a playground, representatives of the Republic wrote to Prime Minister Trudeau asking for a foreign aid grant. More recently, in 2012, street signs like the one above were distributed throughout the neighbourhood. The coat of arms features neighbourhood markers including train tracks and a rough sketch showing the five blocks that make up the area, as well as the Expo symbol and six martini glasses, presumably a nod to the year and spirit of its founding.

Markland Wood

Location: Bloor St. W. near Markland Drive
Date photo taken: 9 January 2017

Markland Wood is a residential neighbourhood on the western edge of Etobicoke. It's a planned community conceived and constructed by Mark Cavotti and Associates on a large farm property purchased in 1958 from the Silverthorn family. It was an especially attractive plot for a new subdivision, being close to the city, well serviced by existing roads, and picturesque. The farm was bordered on the east and south sides by the Etobicoke Creek and on the west by Renforth Creek. Thanks to new flood regulations put in place after Hurricane Hazel, much of the land adjacent to those waterways could not be built upon, so the area is surrounded by green space and incorporates an 18 hole golf course. Many of the original trees were also retained and potential homeowners were asked to sign a contract promising to preserve the trees on their property. As for the name of the area, an anecdote from Mark Cavotti explains it: "My associates, at first, jokingly referred to the land as ‘Mark’s land’ and then, after the purchase was completed, they did me the honour of calling the area Markland Wood."

Emery Village

Location: Weston Rd. at Verobeach Blvd.

Date photo taken: 22 May 2015

Emery Village is located in the north west corner of the city, bounded by the Humber River on the west, Highway 400 on the east, Steeles to the north and Wilson Rd. to the south. Almost nothing is left of the small farming hamlet that once existed here, industry replacing farms in the post-war boom, when the North York Official Plan designated all lands north of Finch as industrial.  In 2003 the Emery Village BIA was founded and one of their goals is to restore a sense of history to the area. These signs, along with historical plaques and historically-themed murals are part of this effort. 

To get an idea of what this area looked like once upon a time, check out the historical images of Emery that are part of the Toronto Reference Library's digital archive. 

Castlefield & Caledonia Design & Decor District

Location: Corner of Caledonia and Raitherm Roads
Date photo taken: 10 September 2015

The Castlefield & Caledonia Design & Decor District is not something I had heard of before stumbling into it and seeing these signs. The area is centered around the intersection of Caledonia Rd. and Castlefield Ave., which is slightly north west of Dufferin and Eglinton. As the name suggests, the area is populated with a wide range of design and decor businesses from rug and tile stores to designer outlets and general home stores. Back in 2007 the City of Toronto released a plan for the district which would help provide a framework for future development in the area. The vision for the neighbourhood was "to ensure the area retains the conditions that originally drew the design and décor businesses to the district" including low rents, large open buildings and an industrial look and feel. Some recommendations in the document included the retention of key industrial structures (the Bell communications tower and the gantry structure from an asphalt plant), improving access to the Beltline park, and the creation of gateway entrances and branded signage for the whole district.

The Kingsway Neighbourhood

Location: Intersection of Bloor St. W. and Jackson Avenue
Date photo taken: 19 April 2014
Image 2 in the Neighbourhoods Series

Neighbourhood BIAs, or business improvement areas, are active in neighbourhoods throughout the city and work, as their name implies, to make their areas more attractive to local customers and tourists alike. The Kingsway BIA, which covers the area between Dundas and Bloor from Mimico Creek to the Humber River, has been around, at least in spirit, since 1949 when the Kingsway Business Men's Association was formed. This coming weekend, they are hosting Taste of the Kingsway, a festival which features great food, beer and wine gardens and lots of entertainment including music, a midway, dog show, 3D chalk art and more. Hockey great Darryl Sittler will also be on hand Sunday to sign autographs. Festivities are centered around Royal York subway station.

For more about neighbourhoods and customized street signs, check out the earlier NeaTO post about the Church-Wellesley Village.

Church Wellesley Village Sign

Location: Intersection of Maitland and Church Streets
Date Photo Taken: 26 October 2012
Image #1 in the Neighbourhoods Series

Long before Toronto became the grand metropolis it is today the area was populated by small villages. These were eventually swallowed up as the city grew but branded street signs now help to identify where these villages once stood. These signs also provide Business Improvement Areas and other neighbourhood groups the opportunity to identify their particular area. Many signs employ colour or graphics to impart a bit of the flavour of the community but as these existing signs age they will be replaced by the city’s new standardized signs. The new signs are made of extruded aluminum and covered in a highly reflective blue surface. The top panel still allows for a neighbourhood designation but a customized look will no longer be an option. The small numbers at the bottom of the sign indicate the street address closest to the intersection. 

For a map of Toronto’s neighbourhoods, check out the one created by the Toronto Star.

Church Wellesley Village is Toronto’s largest LGBT community and the BIA hosts a number of street festivals and events throughout the year. The area is centered on Church Street, roughly between Gloucester St. and Wood St.