15 Mar 2017

Time for a Pint


Location: Murphy's Law, Queen St. E. and Kingston Rd.
Date photo taken: 23 July 2016

Starting in the 1930s the Guinness beer company ran a series of ads based on zoo animals and their hapless keeper who couldn't seem to hold on to his beer. Images included an ostrich swallowing a Guinness, glass and all, and a sea lion balancing a pint on his nose. Most enduring of the animals however was the toucan. It went on to be featured in television ads in the 1970s and 80s and according to one business magazine, it became almost as synonymous with the brand as the harp on the label.  So even though this clock face doesn't specify the brewery, it won't be a surprise to many to see Guinness on tap at this bar. This campaign along with many others for Guinness was envisioned and executed by artist and illustrator John Gilroy.

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