Giant Reindeer

Location: Outside Sears, Toronto Eaton Centre
Date photo taken: 22 November 2012

Giant reindeer have once again found their way in to the Toronto Eaton Centre. There are six of these aluminum critters throughout the mall, and standing at 6 and 8 metres tall and lit with LED lights, they make an impression. Designed by the UK-based company Fuzz Wire, they were first introduced last year and they generated lots of positive feedback for the Centre. Unlike this year's tree, which is receiving mixed reviews at best. If you hate the modern pink installation, blame the reindeer. According to the senior marketing director for the Toronto Eaton Centre, the reindeer were so well received last year that they wanted the tree to visually integrate with them.