Location: Bell store, Yonge & Eglinton
Date photo taken: 21 December 2015
Star Wars: The Force Awakens opened in December, and unsurprisingly, the city is now awash in Star Wars imagery. The franchise pioneered the idea of the merchandise tie-in and with this new movie it seems everyone wants a piece, even if their product or service doesn't have an obvious link. Bell is one such company, but I give them full marks for their store displays. They've gone beyond window wraps and posters and have placed BB-8 replicas like this one in Bell store windows around the city.
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