5 Aug 2020

Fire happens fast


Large ad on the side of a building showing a fire spreading from a cooking pot. The ad makes it looks like the fire is in the building window.

Location: Sherbourne, between King and Adelaide
Date photo taken: 5 August 2020

I stopped and did a double take when I saw this ad. Not because I thought the building was on fire, but I wanted a closer look. This isn't a peel, running up the brick and onto the windows. There are no windows on this wall. The ad was created to match the wall colour and the size, placement and detail of the windows perfectly. Well done Publicis Media.

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