13 Jan 2021

Blast from the Past - Lick's Homeburgers & Ice Cream

 

Large stand-alone vintage-inspired sign for Licks, featuring a graphic of a hamburger, milkshake and strawberry ice cream cone

Location: 1585 The Queensway
Date photo taken: 12 May 2014

This week's post offers up a double dose of nostalgia. Licks was a Canadian fast food chain that offered up better than average food, including their meatless Natureburger and decadent milkshakes. The chain actually started with a single ice cream parlour, opened in 1978. The 1970s, especially the later years, experienced a spate of 1950s inspired movies, music and television (think Grease and Sha Na Na) which carried over to general culture, and obviously influenced the branding at Licks. I just love the nostalgic vibes coming off this sign! 

When I snapped this picture, the chain's decline was already well advanced, with the flagship location having closed in 2012 and many of the franchises closing in the subsequent year. While they have largely disappeared, Licks' demise was not total. A Google search has revealed a lone Lick's Homeburgers & Ice Cream on the Golden Mile, and according to their menu, their milkshakes are still made with real ice cream.

1 comment:

  1. I have been racking my brain to remember that name, Lick's!!!

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